Processing exists to make food last longer and cost less. Those are real benefits — but they come at the expense of the very things that make a sandwich good.

Crunch and colour

Fresh lettuce, tomato and cucumber bring crunch, brightness and a clean taste. Their processed equivalents are softer, duller and often watery.

Flavour you can taste

In a sandwich you taste vegetables directly. A fresh tomato is sweet and bright; a tired, processed one adds little but moisture.

Fresh produce is one of the cheapest upgrades there is — and one of the most noticeable.

The trade-off we make

We lean on fresh produce prepped daily, accepting the extra work because you can taste the difference in every bite.